The key to our brand philosophy is empathy.

Empathy leads to deeper understanding.
Understanding drives meaningful innovation.
Innovation builds esteemed brands that move markets.

We can help you uncover the emotions that drive your brand.

We work to conceive of brilliant ideas and then execute them memorably, in ways consistent with our clients’ desires, aspirations, and objectives.

EMPATH strives to create true brand innovation. Sometimes that innovation is a brand strategy. Sometimes it’s an app, a website or a crucial piece of digital technology. Sometimes it might be a television commercial, a film, or even an independently produced podcast show. Sometimes it’s creating an entirely new product, a corporate brand name or even a new company. And sometimes it might just be an ad campaign.

Regardless of what we create, we enjoy challenging the status quo. In that way, we avoid the pitfalls of the familiar and mundane.

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We like to keep things simple. What clients and their brands need is less complexity, not more. Not more services, but more innovative thinking.

We believe that creativity and innovation thrive when imaginative people have the freedom to take risks, which leads to work that matters. This does not mean, however, that ideas, strategies and creative executions should be developed unsystematically in complete chaos. That is why we have developed a work process that is responsive to many different situations and circumstances.

Our process consists of three (3) basic steps, which taken together serve both as an itinerary through the project and as a system of checks and balances. These help to ensure that we are thoroughly addressing all aspects of your business reality.

 

UNCOVER

TRUTH

Our strategy uncovers and creates lasting truths about your brand, which will be the key to your brand’s long-term success, and temporary truths, which can be adapted as your brand grows and extends.

CRAFT

CLARITY

One of the most critical parts of our work is clarifying the unifying elements in the information gathered in order to craft compelling and articulate messages, metaphors, narratives and stories.

DESIGN

BEAUTY

Beautifully executed visual ideas touch emotions, move minds, and then build brands. We ensure that we design every brand touchpoint and each engagement to be more aesthetically beautiful.

At EMPATH, it is all about the talent of the people we collaborate with – the people we trust – which always includes our esteemed clients.

Our core staff and world-class team of collaborators, gifted innovative thinkers and incredible partners have been the trusted business advisors, brand counselors and the creative minds behind some of the most influential businesses, iconic brands and noteworthy institutions in the world. It is our people that make it possible for us to achieve superior results for our clients. That is why we choose our team members carefully, take excellent care of them and accept only the most interesting and challenging work that we can find.

EMPATH consults with our clients to help them create and sustain desire in the content era.

In essence, we imagine, refine and implement brilliant brand ideas — ideas that, once executed, will move minds, change behavior, and build profitable brands.

To do this, our team at EMPATH strategically combines deep human understanding, technological acumen, inspired storytelling and evocative design to lead brands through a transformative journey to become both purpose-led and content-driven.

A respected brand consultancy and evolving ideas boutique, EMPATH offers clients a full range of strategic and creative services in just about every communications discipline — traditional advertising, brand consulting, design, environmental, retail, direct and digital — all crafted and coordinated within one firm. Why is that important? Faced with the explosive growth of new media outlets, brand and commercial communications must think beyond mere traditional strategies to be truly effective. EMPATH was created with that challenge in mind: that is why we offer clients the strategic and creative breadth that’s essential for navigating in today’s shifting media and cultural landscapes.

 

  • ADVISORY SERVICES
    • Brand Investigation
    • Brand Strategy
    • Customer Experience
    • Brand Performance
  • CREATIVE SERVICES
    • Creative Strategy
    • Experience Design
    • Verbal Branding
    • Brand Campaign Creation
  • DIGITAL SERVICES
    • Digital Transformation
    • Interactive and New Media
    • Platform and SaaS Development
    • Digital Content Creation

We’re not just another agency.
We’re much more.

EMPATH is an independent brand consultancy, a creative content development firm, and an evolving ideas boutique with strategic design and technological innovation at our core.

We are a unique collective of professionals who are united to seize upon opportunities that others miss, and provide relevant answers to difficult business, policy, and communications challenges.

We often collaborate with global business leaders to create and produce compelling creative content through both digital and traditional media platforms that provide effective ways for people to connect with the brands that they covet.

Our business exists where brand consulting, technological innovation and creativity converge.

The EMPATH team combines the analytical rigor of a specialized strategy consultancy with the creative passion of a world-class design firm to address the toughest growth challenges for some of the world’s most successful companies.