The key to our brand philosophy is empathy.
Empathy leads to deeper understanding. Understanding drives meaningful innovation. Innovation builds esteemed brands that move markets.
We can help you uncover the emotions that drive your brand.
We work to conceive of brilliant ideas and then execute them memorably, in ways consistent with our clients’ desires, aspirations, and objectives.Read moreless
EMPATH strives to create true brand innovation. Sometimes that innovation is a brand strategy. Sometimes it’s an app, a website or a crucial piece of digital technology. Sometimes it might be a television commercial, a film, or even an independently produced podcast show. Sometimes it’s creating an entirely new product, a corporate brand name or even a new company. And sometimes it might just be an ad campaign.
Regardless of what we create, we enjoy challenging the status quo. In that way, we avoid the pitfalls of the familiar and mundane.
We like to keep things simple. What clients and their brands need is less complexity, not more. Not more services, but more innovative thinking.Read moreless
We believe that creativity and innovation thrive when imaginative people have the freedom to take risks, which leads to work that matters. This does not mean, however, that ideas, strategies and creative executions should be developed unsystematically in complete chaos. That is why we have developed a work process that is responsive to many different situations and circumstances.
Our process consists of three (3) basic steps, which taken together serve both as an itinerary through the project and as a system of checks and balances. These help to ensure that we are thoroughly addressing all aspects of your business reality.
EMPATH consults with our clients to help them create and sustain desire in the content era.Read moreless
In essence, we imagine, refine and implement brilliant brand ideas — ideas that, once executed, will move minds, change behavior, and build profitable brands.
To do this, our team at EMPATH strategically combines deep human understanding, technological acumen, inspired storytelling and evocative design to lead brands through a transformative journey to become both purpose-led and content-driven.
A respected brand consultancy and evolving ideas boutique, EMPATH offers clients a full range of strategic and creative services in just about every communications discipline — traditional advertising, brand consulting, design, environmental, retail, direct and digital — all crafted and coordinated within one firm.