EMPATH Earns Prestigious Platinum Award for Website CreativityArticle
23, Aug 2020. 15:14pm
dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication, announced that EMPATH has earned the highest award for Website Creativity and Illustration.
EMPATH’s entry earned the Platinum award on the recent relaunch of empathunited.com. EMPATH’s Strategic Partner, Sam Chatham, acted as Creative Director and produced the hand drawn iconography to illustrate key concepts embodying EMPATH’s values.
“Deep listening and understanding are often the missing link in marketing. Too often we are distracted and distanced from real human connections, which is why EMPATH’s mission is to research customer wants and needs and discover deeper meaning, which set the stage for each icon design,” says Chatham. “Modern minimalism has filtered out all the warmth and expression that we used to treasure. My personal mission is to bring the tactility of traditional media to digital platforms.”
The hand drawn illustrations needed to present layers of meaning in order steer away from the surface-level digital world we all live in now. Empathy requires a real sense of connection with others and that’s exactly what these icons represent: they speak to foster connections with viewers.
Louis Camassa, EMPATH’s Managing Partner says, “Distinction is a key attribute of brand identity, and even small visual elements like icons represent an opportunity to create a richer experience. Brands are made during great experiences, but they endure in small ones. Iconography is a small part of the brand experience, but it represents a powerful mechanism for memorability and recall.”
This is EMPATH’s second award for designing web platforms in 2020, having already earned the prestigious Gold international design award from the 2020 AVA Digital Awards, for the platform design and user experience they created for their client, Masterfully.