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Empathy Mapping & Why Your UX Needs It
When you’re developing health care technology, keep this fact in mind: you are not your patient. You’re biased by already …
The COVID-19 pandemic has made telehealth a top-of-mind topic for many professionals across the healthcare space, as well as for …
In 2015, more than 39 million people — 12 percent of the country — lived in areas where finding affordable and …
In an effort to understand marketing practices during and after Covid-19, my team and I interviewed leading marketing, brand, and …
The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?