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Empathy Mapping & Why Your UX Needs It
When you’re developing health care technology, keep this fact in mind: you are not your patient. You’re biased by already …
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Inequalities of Telehealth Access in Lower-Income Minority Populations
The COVID-19 pandemic has made telehealth a top-of-mind topic for many professionals across the healthcare space, as well as for …
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Improving Nutrition and Brand Awareness In Lower-Income Neighborhoods of Color
In 2015, more than 39 million people — 12 percent of the country — lived in areas where finding affordable and …
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How Food and Beverage Brands Handle Choice, Change and Amazon
In an effort to understand marketing practices during and after Covid-19, my team and I interviewed leading marketing, brand, and …
Uncover your brand innovation
The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?