Article
Survey Techniques for Authentic Quantitative Customer Research
During the last week of every month, I log into my Blue Shield of California member portal to pay my …
Video
Event: Market Like A Presidential Candidate
Some of the best insight comes from analogous sources. In a recent one-hour webinar, one of our favorite Strategic Partners, …
Article
EMPATH Earns Prestigious Platinum Award for Website Creativity
dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication, announced that EMPATH has earned the highest …
Article
Engage your customers with empathetic design
You don’t have to be an empath to develop evocative experiences and memorable marketing. While “empaths” are equipped with affective …
Uncover your brand innovation
The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?