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Deploying empathy can be your greatest innovation
The next truly great innovations won’t revolve around technology. They won’t be based on data or analytics. The next great …
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The Brand Undercover Investigation
Waking up before sunrise to get ready for a minimum wage job isn’t all that inspiring. But this wasn’t just …
Audio
Should PG&E Rebrand?
Hometown Radio 10/28/19 4:30p PST: Michael Dunn and Louis Camassa discuss PG&E and rebranding
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How do you think of digital?
First thought that comes to my mind is convenience. Like when I first learned I could communicate to people across …
Article
Setting Ad Budgets. The Strategic Approach.
“They say that knowledge is power. I used to think so, but I now know that they mean money.” — …
Video
The Brand Promise
As we often say, humans make decisions based on their emotions. For example, how strongly a customer feels about one …
Article
Why you should be telling stories…
Businesses have to tell stories constantly and consistently to remain relevant and top of mind and close deals. In fact, …
Video
The Importance of Brand
There are many, many factors in what a brand is and could be for a business. It’s the visual image, …
Video
Recognition vs. Recall
Do you wonder why many software platforms use the same icons for navigation? Like the hamburger icon for mobile menu …
Article
The Art of Storytelling
When I say the word storytelling, what comes to mind? When I think about storytelling, I think about Hansel and …
Video
Neuroscience in Branding
The connections you make between your offerings and your customers has a lot to do with emotion. Does your product …
Article
Convenience is Innovation
Convenience is one of the most powerful forms of innovation. Specifically when designing software. The fewer choices the user is …
Audio
Cal Poly Rebrand Fiasco
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Internal Brand
Why creating a strong internal brand is paramount to building your external brand… It puts everyone on the same page …
Video
Defining Brand
Brand. The term is being used more than ever today. It’s being used not just to define a business’s identity, …
Article
Overcome Stagnation
How do you overcome business stagnation? Take a page from Chipotle’s playbook from 2017, when they brought in a new …
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Brand Verbal Messaging
Brand Promise At the core of this stage is the development of a guiding idea and a tangible brand promise, …
Uncover your brand innovation
The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?