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Insights

Creativity and innovation thrive when imaginative people have the freedom to take risks.

Article

Empathy Mapping & Why Your UX Needs It

When you’re developing health care technology, keep this fact in mind: you are not your patient. You’re biased by already …

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Article

Home Page Usability: Empathising with Visitors

Let’s face it, we’re never truly going to get into our customers shoes and walk around. It ain’t happening—our own …

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Article

Healthtech is the New Healthcare

As an avid observer of human behavior, I was curious how customer research, digital platforms, and marketing strategies have changed …

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Article

Inequalities of Telehealth Access in Lower-Income Minority Populations

The COVID-19 pandemic has made telehealth a top-of-mind topic for many professionals across the healthcare space, as well as for …

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Article

Improving Nutrition and Brand Awareness In Lower-Income Neighborhoods of Color

In 2015, more than 39 million people — 12 percent of the country — lived in areas where finding affordable and …

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Article

How Food and Beverage Brands Handle Choice, Change and Amazon

In an effort to understand marketing practices during and after Covid-19, my team and I interviewed leading marketing, brand, and …

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Uncover your brand innovation

The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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Empathunited
  • Projects
  • Process
  • People
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  • Contact
Empathunited

888.979.1324

©2020 Empath United.
All Rights Reserved. Privacy Policy | Terms
  • Projects
  • Process
  • People
  • Services
  • Insights
  • About
  • Contact
©2020 Empath United.
All Rights Reserved. Privacy Policy | Terms
Schedule a call