Michael brings a deeply strategic approach to brand development, and he has led the creation of award-winning campaigns in virtually every medium, from broadcast and radio to print, display, and interactive.
As a brand-focused management consultant and creative professional, Michael is committed to providing powerful insights, solid brand counsel, and cutting-edge creative ideas to iconic global brands, well-known business leaders and policy makers, emerging enterprises, and inspired agencies who demand and deserve more from their marketing, communications and creative efforts.
Michael is a focused listener and articulate advocate for clients. He is also a passionate mentor, entrepreneur, and professional provocateur.
Michael has greater breadth and depth than most creative agency executives. He has a Bachelor of Science Degree in Political Science and Communications Studies from the University of California, Los Angeles, and has studied literature and composition at Cambridge University. He has worked as a CMO and Chief Creative Officer in the music and entertainment industry, a Vice President of Marketing and Merchandising in the fashion industry, and a Vice President of Strategy and Account Planning at a national direct marketing firm.
He went on from there to become founder and Chief Creative Officer of a full-service ideas boutique headquartered in San Francisco, California. EMPATH is his second ideas boutique.
His clients have ranged from Fortune 500 companies to innovative smaller enterprises and have included EMI | Blue Note Records, Fender Musical Instruments Corp, Robert Mondavi, Facebook, Microsoft, Gibson Guitar Corp, Bank of America, First Republic Bank, Wells Fargo, Apple, Levi Strauss, Varian Medical Systems, Disney, and many more.
As an opinionist in the popular press, Michael has been featured in national media outlets from NPR, CNBC and CNN to Fortune Magazine, The San Francisco Chronicle, Fast Company and The Wall Street Journal. He frequently guest lectures on innovation, creativity and brand practices at a wide range of corporations and universities, from USC to UCLA. Audiences find him challenging and thought-provoking, clear, direct and entertaining.
Michael currently divides his time between San Francisco and San Luis Obispo, California and is willing to work with inspired, forward-thinking people worldwide any time, any place and at any pace.
Blancarte Designs offers illuminated handbags that showcase the most sophisticated examples of contemporary style. They tasked us with creating a business strategy, including crafting an identity, that would differentiate and promote their innovative product line to market.Learn more