Award-winning art director, designer and photographer, Ted Holladay—one of EMPATH’s original team members and creative partners—works to deliver cutting-edge creative, visual communications and brand strategies to companies, agencies and individuals who seek revolutionary concepts and designs that promise to change the way they do business forever.
At EMPATH, Ted has been involved in a wide variety of projects over the years with many of our San Francisco, Los Angeles and Silicon Valley based clients. From creating brand identities, advertising campaigns, interactive experiences, motion graphics and stunning photographic images in the food and beverage and hospitality industries, to working with technology stalwarts and major players in the financial services sector, Ted hits the creative mark consistently. Regardless of the client he’s collaborating with, Ted is always passionate to discover how design thinking can be used to deliver business value, and how a user-centered perspective can make customer experiences more engaging, rewarding and profitable for everyone involved.
Holladay’s prestigious portfolio spans nearly 25 years of work as a graphic designer, art director, creative director and photographer for award-winning design and advertising agencies on both coasts and an in-house stint as creative director for McGraw-Hill’s subsidiary CTB, just before he founded to StudioHolladay.
Ted values working with clients who have the ambition to be the best, the courage to face the obstacles, and the imagination to rewrite the rulebook. Whether creating logos, products, high-tech environments or print, websites and wine labels, Ted knows how to create brilliant and attractive work that achieves results for clients that have included AT&T, BattleBots, Specialized Bicycles, Plantronics, Brøderbund Software, Lucent, Marriott Hotels, Microsoft, NASA, Rambus, Robert Mondavi, Saks Fifth Avenue, Tessera Technologies, Wells Fargo and many, many others.
“It’s part of my job to uncover and tell compelling visual stories about who our clients are, what makes them unique and what they stand for,” he says.
Commemorating their 150 year anniversary, our team was tasked with designing an Anniversary Book for Martinelli & Co. Between sifting through hundreds of photos to learn the company’s history, we uncovered their path to becoming an iconic brand. Perhaps more important, this award winning asset provided an opportunity to generate significant exposure, across national media outlets.Learn more