A Sustainable Beverage Brand
A leader in sustainability since long before it became a movement, this client makes and sells Yerba Mate beverages. In an industry notorious for creating waste and damaging rain forests, our client restores damaged forests by planting thousands of native trees. Building on the rapid growth they had achieved through traditional retail channels, they decided to develop a direct-to-customer sales experience, which is where we came in. Together, we developed an online platform which lets users buy their favorite products, earn points toward future purchases, locate nearby retailers, engage with brand ambassadors, and more. Then we built awareness with online marketing campaigns that funnel customers into the platform.
Online sales increased 187% within one year, with similar increases in earned and owned media.
- Platform design and development — designed and deployed a proprietary eCommerce platform for direct-to-customer and wholesale sales.
- Digital marketing strategy and execution — planned and deployed a variety of paid digital marketing campaigns.
- Creative direction and design inspiration.