Addiction treatment centers, by and large, tend to upsell spa-like luxury and understate their approach to recovery. That’s why the Haven, a very special organization 80% staffed by therapeutic experts who are, themselves, recovering, opted to focus on the value of evidence-based treatment. It wasn’t an easy road to take, and initial marketing results were lackluster. Which is when the company’s leadership enlisted empathy in rebranding and relaunching this life-giving healthcare service. The result: a renewed identity coupled with a highly effective long-range business strategy that has continued to support solid year-over-year success.
The Haven’s brand guidelines and strategic guidance continues to support organizational success. Far more important, year-over-year growth in patient utilization means more and more people are finding both help and new hope.
- Brand Empathics Investigation—one-on-one interviews with staff members and patients leading to an understanding of the treatment team’s deep experience, passion, and mission to rebuild lives.
- Brand Consulting and Advisory Services—incorporating this rich learning and data into an actionable three-to-five year roadmap.
- Brand Design and Identity Development—including a full suite of the essential graphic assets and standards needed for effective and cohesive marketing.
- Corporate communications—consultation on overarching brand, leadership, and patient messaging.