The Haven

Addiction treatment centers, by and large, tend to upsell spa-like luxury and understate their approach to recovery. That’s why the Haven, a very special organization 80% staffed by therapeutic experts who are, themselves, recovering, opted to focus on the value of evidence-based treatment. It wasn’t an easy road to take, and initial marketing results were lackluster. Which is when the company’s leadership enlisted empathy in rebranding and relaunching this life-giving healthcare service. The result: a renewed identity coupled with a highly effective long-range business strategy that has continued to support solid year-over-year success.

“There are few cases where effective branding yields such tangible human results.”

Outcome

The Haven’s brand guidelines and strategic guidance continues to support organizational success. Far more important, year-over-year growth in patient utilization means more and more people are finding both help and new hope.

Services
  • Brand Empathics Investigation—one-on-one interviews with staff members and patients leading to an understanding of the treatment team’s deep experience, passion, and mission to rebuild lives.
  • Brand Consulting and Advisory Services—incorporating this rich learning and data into an actionable three-to-five year roadmap.
  • Brand Design and Identity Development—including a full suite of the essential graphic assets and standards needed for effective and cohesive marketing.
  • Corporate communications—consultation on overarching brand, leadership, and patient messaging.

Uncover your brand innovation

The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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