Varian has been developing cancer treatment technologies for over 50 years, and is a well-known leader in the industry. They talked to us about what makes their system unique and what investing in it will mean for the future of leading clinics and their patients. The information their world-famous nuclear physicists gave us, while very impressive, was almost entirely scientific. We didn’t think this kind of material would help us tell a story that would motivate clinicians and executives to make the deep investment this system required. So we spoke to their patients, and learned of their comfort during treatment and the improvements and cures they realized.