Varian has been developing cancer treatment technologies for over 50 years, and is a well-known leader in the industry. They talked to us about what makes their system unique and what investing in it will mean for the future of leading clinics and their patients. The information their world-famous nuclear physicists gave us, while very impressive, was almost entirely scientific. We didn’t think this kind of material would help us tell a story that would motivate clinicians and executives to make the deep investment this system required. So we spoke to their patients, and learned of their comfort during treatment and the improvements and cures they realized.

“A Campaign to Save Lives.”

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The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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