Jef Loeb is a Cannes Gold-Lion winning creative, director and writer. Founder of 3 successful advertising ventures, he’s not only fluent in all 360 degrees of the advertising compass, but expert in everything from developing an insightful and clever strategy, to creating the narrative visual and auditory storytelling that brings it to life.
Among his experience highlights: the global rebranding of Hearst Corporation’s FDB health IT unit leading to a period of extraordinary growth, projects for General Motors and Audi, luxury goods and lifestyle campaigns for Tsar Nicoulai Caviar, Radisson Seven Seas Cruises (now Regency), Marriott, and Land Rover. Under pressure, he’ll also admit to having handled more healthcare than you can shake a tongue depressor at for industry leaders Kaiser Permanente, Stanford Medical Center, and Yale New Haven Health. Other notable brand experience McKesson, Oracle, CNN, Fox TV, CBS radio, Electronic Arts, Capcom, Del Monte Foods, Nabisco, and Sapporo Beer. He also has a fairly unique expertise in public affairs and political advertising and is currently engaged in a breakthrough national campaign for a consortium of major energy companies.
Beyond Cannes, other professional honors include the London International Advertising Festival, multiple One Show wins, multiple Andy Awards, multiple national Gold and Silver Addy’s, multiple Communication Arts magazine selections, and dozens of others. Jef is also a frequent commentator on advertising and marketing and has been published on relevant topics in the San Francisco Chronicle, Advertising Age’s Creativity, Ad Week, Shots Magazine (UK), Media & Marketing/Europe and others.
Commemorating their 150 year anniversary, our team was tasked with designing an Anniversary Book for Martinelli & Co. Between sifting through hundreds of photos to learn the company’s history, we uncovered their path to becoming an iconic brand. Perhaps more important, this award winning asset provided an opportunity to generate significant exposure, across national media outlets.Learn more