FIRST DATABANK

FIRST DATABANK, Hearst Corporation’s pharmaceutical IT unit, wanted to amp global growth. However, research revealed a huge roadblock: drug data has typically been viewed as secondary to the IT system purchase decision. Our solution: disrupt the status quo by focusing on the truth that it isn’t the technology or the information that matters—it’s what those assets make possible. Accordingly, we developed messaging and positioning that spotlighted the benefits of the pharmaceutical treatments. Results: According to FDB’s director of marketing, the program was a major part of “the best year in company history.”

“Asking provocative questions can open minds and get people to rethink existing attitudes.”

Outcomes

According to FDB’s director of marketing, the program was a major part of “the best year in company history.”

Services
  • Brand Design and Identity Development—including a full suite of the essential graphic assets and standards needed for effective and cohesive marketing.
  • Platform design and development — designed and deployed an online platform rich in valuable content, product information, videos, and downloadable materials that served as the center of the digital rebrand.
  • Creative direction, art direction, copywriting, ad campaign.

Uncover your brand innovation

The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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