Hardy Diagnostics – California
As every seasoned marketer knows, sales is a process, not an event. The key to long-term success: make the customer experience in buying from and working with your company seamless and satisfying. Hardy Diagnostics, a national leader in test culture products, not only got that point but decided to lean into innovative new ways to improve their metrics in this critical area. The chosen solution: An EMPATH training program based on state-of-the-art neuroscience and decision-making theory. Custom-configured for each clients’ specific needs, these sessions teach each C-level executive and managers team member how to more effectively interface with customers and prospects—customizing both the information provided and the approach.
Following the sessions, a senior corporate leader took the time to send us an email saying, “your investment and wisdom will have far reaching impact for our company.” Not bad.
- Brand Empathics Investigation—understanding the company’s unique culture and operating conditions.
- Customized Empathy Training Module—covering topics from deep listening skills to relationship assessment and evaluation, to collaborative team building, to effective problem resolution.
- Ongoing Consultation—ensuring effective integration of the lessons learned within critical departments.