Hardy Diagnostics – California

As every seasoned marketer knows, sales is a process, not an event. The key to long-term success: make the customer experience in buying from and working with your company seamless and satisfying. Hardy Diagnostics, a national leader in test culture products, not only got that point but decided to lean into innovative new ways to improve their metrics in this critical area. The chosen solution: An EMPATH training program based on state-of-the-art neuroscience and decision-making theory. Custom-configured for each clients’ specific needs, these sessions teach each C-level executive and managers team member how to more effectively interface with customers and prospects—customizing both the information provided and the approach.

“Competence keeps you in business. Courtesy supports satisfaction. But only compassion leads to true brand loyalty.”


Following the sessions, a senior corporate leader took the time to send us an email saying, “your investment and wisdom will have far reaching impact for our company.” Not bad.

  • Brand Empathics Investigation—understanding the company’s unique culture and operating conditions.
  • Customized Empathy Training Module—covering topics from deep listening skills to relationship assessment and evaluation, to collaborative team building, to effective problem resolution.
  • Ongoing Consultation—ensuring effective integration of the lessons learned within critical departments.

Uncover your brand innovation

The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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