Mission Medical Uniforms

Through hours of qualitative research, we discovered that hospital uniform managers spend more time ordering uniforms for their practitioners and staff than it takes to actually make them. Mission Linen Supply, with 90 years of experience serving healthcare clients, developed a solution to streamline ordering: SmartBuy. It’s a simple solution to a complex and frustrating process. The SmartBuy program includes a point-and-click platform to manage the program, combined with a support team that handles customer service. This saves uniform managers hours of time, and slashes costs. The best part: there’s no setup or maintenance fees. A true win-win. We crafted a new brand extension, Mission Medical Uniforms, to launch SmartBuy nationally, and presented a go-to-market strategy for activation, including creative promotions.

“Uniform Programs Made Simple.”


The integrated marketing campaign earned the coveted Gold award from Hermes Creative Awards, one of the oldest and largest creative competitions in the world.

  • Brand EMPATHETICS—one-on-one decision-maker interviews, prospect interviews, competitor analysis, and comprehensive audience analysis.
  • Brand consulting and roadmapping—comprehensive and actionable plan to articulate overall strategy, creative strategy, launch tactics, and ongoing market initiatives.
  • Creative direction, art direction, copywriting, ad campaign.

Uncover your brand innovation

The marketing world is rich in data, analytics, and technology. But to get the real benefit of that wealth of information, you need something entirely human—that rare quality called empathy. Because the real goal isn’t just to see your brand, marketing, and operational opportunities. It’s feeling the full scope of what’s possible. Ready for EMPATH?

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