A Global Superfoods Brand
An iconic brand and innovator in the sustainable food sector sought to improve results of their direct-to-customer sales experience via their online platform. Their rise in brand awareness was swift, but their online platform laggard. Sales were low due to poor user experience, dysfunctional technology, and a non-existent digital marketing strategy. A website platform was designed and developed to empower users to purchase their favorite products, locate nearby retailers, engage with brand ambassadors, and more.
“Double-digit sales increase within months of launch.”
Outcomes
Online direct-to-consumer sales increased, along with a commensurate increase in wholesale orders.
Services
- Platform design and development — designed and deployed a proprietary eCommerce platform for direct-to-customer and wholesale sales.
- Digital marketing strategy and execution — planned and deployed a variety of paid digital marketing campaigns.
- Platform integration services — engineered an API to connect their proprietary ecommerce platform with their EDI platform.