Nancy Bernard’s long experience in a range of creative professions means that she brings much more to the table than just good grammar. She has deep experience in building brand language, based on research into audiences as well as competitive environments, often contributing to research through interviews. She also has a strong understanding of visual design. Having been managing editor for six years of Critique, the magazine of graphic design thinking, she worked with the best in the business to write reviews and analyses of cutting-edge design in all media and genres. As a result, she knows how to write to inspire or compliment visual design and to collaborate effectively with creatives. Earlier, she was an illustrator, which gives her a keen eye for detail and description.
As a freelance copywriter, she has worked with companies as big as Applied Materials in Silicon Valley and as small as a family-run cannabis grow design shop in North Portland. Whatever scale our clients operate on, Nancy can easily find ways to establish personal, and professional, connections.
While living first in the Boston area and later in California, Nancy enjoyed hiking, biking, and cross-country skiing. Slowing down a bit now, she goes down to the Willamette or the Columbia in all weathers for long walks with her Big White Dog (a semi-official designation for his breed). She also reads to the point of vice, devouring everything from literary classics to Neal Stephenson, Louise Erdritch, and John McFee. History and geology are her favorite non-fiction genres.
Blancarte Designs offers illuminated handbags that showcase the most sophisticated examples of contemporary style. They tasked us with creating a business strategy, including crafting an identity, that would differentiate and promote their innovative product line to market.Learn more