Using neuroscience in customer research
After a morning run, I don’t have a lot of time to make breakfast, so I just search my kitchen …
Author Archives: Karen Garcia
"Storytelling comes naturally to me because I love engaging in conversation and learning from everyone from regular people to experts in a specific field."
Survey Techniques for Authentic Quantitative Customer Research
During the last week of every month, I log into my Blue Shield of California member portal to pay my …
Growth through Customer Research
Gathering data through conducting conversational interviews In 2017, in an empty classroom at the California Men’s Colony, a state prison, …
Telehealth Practices and Patient Diagnosis
Virtual healthcare isn’t new to family nurse practitioner Courtney Farr. She established her own medical platform, House Calls Mobile, to …
Direct-to-customer: A pandemic shifts consumer habits
In 1989, the Internet’s first grocery delivery company, Chicago-based Peapod Online Grocer, fulfilled their community’s needs with the click of …