COVID-19 Vaccines for the Underserved
As of this writing, almost 130 million COVID-19 vaccine doses have been administered nationwide, according to the CDC. However, the …
Category Archives: Article
The Importance of Homepage Image Diversity
Image is everything, literally and figuratively. For brands, the visual image speaks to a number of interconnected ideas: how an …
Empathy Mapping & Why Your UX Needs It
When you’re developing health care technology, keep this fact in mind: you are not your patient. You’re biased by already …
Home Page Usability: Empathising with Visitors
Let’s face it, we’re never truly going to get into our customers shoes and walk around. It ain’t happening—our own …
Healthtech is the New Healthcare
As an avid observer of human behavior, I was curious how customer research, digital platforms, and marketing strategies have changed …
Inequalities of Telehealth Access in Lower-Income Minority Populations
The COVID-19 pandemic has made telehealth a top-of-mind topic for many professionals across the healthcare space, as well as for …
Improving Nutrition and Brand Awareness In Lower-Income Neighborhoods of Color
In 2015, more than 39 million people — 12 percent of the country — lived in areas where finding affordable and …
How Food and Beverage Brands Handle Choice, Change and Amazon
In an effort to understand marketing practices during and after Covid-19, my team and I interviewed leading marketing, brand, and …
The Importance of System Thinking
Beyond strategy and creativity, marketing comes down to organisation. Here’s why… Different audiences with a variety of needs, disparate channels …
Direct Mail Marketing Secret for Medical Device Manufacturers
How can you deliver a new, innovative experience to prospects and customers without leaving your office (or home)? While tradeshows …
Empathy Marketing Practices in Customer Research
The best brands always innovate, adapt, and advance. But you already know this. And the best brands know this. A …
Using neuroscience in customer research
After a morning run, I don’t have a lot of time to make breakfast, so I just search my kitchen …
Honing Customer Research
How did a 36-herb tea–a hand-picked blend of herbs packaged in muslin bags and sealed with scrap telephone wire–become Celestial …
Survey Techniques for Authentic Quantitative Customer Research
During the last week of every month, I log into my Blue Shield of California member portal to pay my …
Empathetic Product Design in Healthcare
At Kaiser Permanente, over 90% of mental health patients are now working with their doctors and counselors online. One executive …
EMPATH Earns Prestigious Platinum Award for Website Creativity
dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication, announced that EMPATH has earned the highest …
Growth through Customer Research
Gathering data through conducting conversational interviews In 2017, in an empty classroom at the California Men’s Colony, a state prison, …
Engage your customers with empathetic design
You don’t have to be an empath to develop evocative experiences and memorable marketing. While “empaths” are equipped with affective …
Psychographics is more empathetic than demographics
A recent CB Insights report takes a deep dive into how psychographics could fundamentally reshape how we collect, analyze, and …
Telehealth Practices and Patient Diagnosis
Virtual healthcare isn’t new to family nurse practitioner Courtney Farr. She established her own medical platform, House Calls Mobile, to …
Sustainability in the COVID-19 era and beyond
As someone who tries to live sustainably, COVID-19 has made things complicated. I have used as many single-use items in …
Direct-to-customer: A pandemic shifts consumer habits
In 1989, the Internet’s first grocery delivery company, Chicago-based Peapod Online Grocer, fulfilled their community’s needs with the click of …
Insight from 130 of the largest health and wellness brands
When I ask people “What’s your favorite networking platform?” few say LinkedIn. Which tells us that LinkedIn is probably one …
Healthcare during COVID-19
Is telehealth and telemedicine here to stay? Weeks before COVID-19 decimated our world, I switched from a traditional primary healthcare …
Americans are dying unnecessarily
As someone who works out five days a week at the gym and is always on the move, it’s hard …
Reinventing Connection Amid a Global Crisis
Over the last 45 days, we’ve witnessed a complete shift in the way society works. Through the haze of uncertainty, …
The Creativity Gap
“Creativity is a drug I cannot do without.” — Cecil B. Demille Do you remember the scene in Orson Welles’ …
FBI inspired market research framework
To grab attention in a relentlessly competitive marketplace, winning brands design inspired, story-led creative that touches the emotions of their …
Deploying empathy can be your greatest innovation
The next truly great innovations won’t revolve around technology. They won’t be based on data or analytics. The next great …
The Brand Undercover Investigation
Waking up before sunrise to get ready for a minimum wage job isn’t all that inspiring. But this wasn’t just …
Where’s the Creativity?
“An idea can turn to dust or magic, depending upon the talent that rubs against it.” — Bill Bernbach “What …
How do you think of digital?
First thought that comes to my mind is convenience. Like when I first learned I could communicate to people across …
Setting Ad Budgets. The Strategic Approach.
“They say that knowledge is power. I used to think so, but I now know that they mean money.” — …
Why you should be telling stories…
Businesses have to tell stories constantly and consistently to remain relevant and top of mind and close deals. In fact, …
The Art of Storytelling
When I say the word storytelling, what comes to mind? When I think about storytelling, I think about Hansel and …
Convenience is Innovation
Convenience is one of the most powerful forms of innovation. Specifically when designing software. The fewer choices the user is …
Overcome Stagnation
How do you overcome business stagnation? Take a page from Chipotle’s playbook from 2017, when they brought in a new …
Brand Verbal Messaging
Brand Promise At the core of this stage is the development of a guiding idea and a tangible brand promise, …
Advertising in a Recession
“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to …