The Creativity Gap
“Creativity is a drug I cannot do without.” — Cecil B. Demille Do you remember the scene in Orson Welles’ …
Author Archives: Michael Dunn
"We use ideas, words, design, art, architecture, music, technology and moving images to help connect people to the brands that our clients create."
Where’s the Creativity?
“An idea can turn to dust or magic, depending upon the talent that rubs against it.” — Bill Bernbach “What …
Setting Ad Budgets. The Strategic Approach.
“They say that knowledge is power. I used to think so, but I now know that they mean money.” — …
Why you should be telling stories…
Businesses have to tell stories constantly and consistently to remain relevant and top of mind and close deals. In fact, …
The Importance of Brand
There are many, many factors in what a brand is and could be for a business. It’s the visual image, …
Brand Verbal Messaging
Brand Promise At the core of this stage is the development of a guiding idea and a tangible brand promise, …
Advertising in a Recession
“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to …