Event: Market Like A Presidential Candidate
Some of the best insight comes from analogous sources. In a recent one-hour webinar, one of our favorite Strategic Partners, …
Category Archives: Video
The Brand Promise
As we often say, humans make decisions based on their emotions. For example, how strongly a customer feels about one …
The Importance of Brand
There are many, many factors in what a brand is and could be for a business. It’s the visual image, …
Recognition vs. Recall
Do you wonder why many software platforms use the same icons for navigation? Like the hamburger icon for mobile menu …
Neuroscience in Branding
The connections you make between your offerings and your customers has a lot to do with emotion. Does your product …
Defining Brand
Brand. The term is being used more than ever today. It’s being used not just to define a business’s identity, …
Internal Brand
Why creating a strong internal brand is paramount to building your external brand… It puts everyone on the same page …