Healthtech is the New Healthcare
As an avid observer of human behavior, I was curious how customer research, digital platforms, and marketing strategies have changed …
Author Archives: Louis Camassa
“Empathy is a critical cultural value that allows our entire team to collaborate on developing concepts, campaigns, products, services, strategies, and brand systems that are both innovative and responsive to actual user needs and desires.”
How Food and Beverage Brands Handle Choice, Change and Amazon
In an effort to understand marketing practices during and after Covid-19, my team and I interviewed leading marketing, brand, and …
The Importance of System Thinking
Beyond strategy and creativity, marketing comes down to organisation. Here’s why… Different audiences with a variety of needs, disparate channels …
Direct Mail Marketing Secret for Medical Device Manufacturers
How can you deliver a new, innovative experience to prospects and customers without leaving your office (or home)? While tradeshows …
Empathy Marketing Practices in Customer Research
The best brands always innovate, adapt, and advance. But you already know this. And the best brands know this. A …
Event: Market Like A Presidential Candidate
Some of the best insight comes from analogous sources. In a recent one-hour webinar, one of our favorite Strategic Partners, …
EMPATH Earns Prestigious Platinum Award for Website Creativity
dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication, announced that EMPATH has earned the highest …
Engage your customers with empathetic design
You don’t have to be an empath to develop evocative experiences and memorable marketing. While “empaths” are equipped with affective …
Insight from 130 of the largest health and wellness brands
When I ask people “What’s your favorite networking platform?” few say LinkedIn. Which tells us that LinkedIn is probably one …
Healthcare during COVID-19
Is telehealth and telemedicine here to stay? Weeks before COVID-19 decimated our world, I switched from a traditional primary healthcare …
Americans are dying unnecessarily
As someone who works out five days a week at the gym and is always on the move, it’s hard …
Reinventing Connection Amid a Global Crisis
Over the last 45 days, we’ve witnessed a complete shift in the way society works. Through the haze of uncertainty, …
FBI inspired market research framework
To grab attention in a relentlessly competitive marketplace, winning brands design inspired, story-led creative that touches the emotions of their …
Deploying empathy can be your greatest innovation
The next truly great innovations won’t revolve around technology. They won’t be based on data or analytics. The next great …
The Brand Undercover Investigation
Waking up before sunrise to get ready for a minimum wage job isn’t all that inspiring. But this wasn’t just …
Should PG&E Rebrand?
Hometown Radio 10/28/19 4:30p PST: Michael Dunn and Louis Camassa discuss PG&E and rebranding
How do you think of digital?
First thought that comes to my mind is convenience. Like when I first learned I could communicate to people across …
The Brand Promise
As we often say, humans make decisions based on their emotions. For example, how strongly a customer feels about one …
Recognition vs. Recall
Do you wonder why many software platforms use the same icons for navigation? Like the hamburger icon for mobile menu …
The Art of Storytelling
When I say the word storytelling, what comes to mind? When I think about storytelling, I think about Hansel and …
Neuroscience in Branding
The connections you make between your offerings and your customers has a lot to do with emotion. Does your product …
Convenience is Innovation
Convenience is one of the most powerful forms of innovation. Specifically when designing software. The fewer choices the user is …
Internal Brand
Why creating a strong internal brand is paramount to building your external brand… It puts everyone on the same page …
Defining Brand
Brand. The term is being used more than ever today. It’s being used not just to define a business’s identity, …
Overcome Stagnation
How do you overcome business stagnation? Take a page from Chipotle’s playbook from 2017, when they brought in a new …